Sferea | Desarrollo de Apps https://sferea.com/en/home/ Somos la empresa líder en desarrollo de aplicaciones móviles para México, EEUU y LATAM. Mon, 26 Aug 2024 19:58:27 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 https://illantyp.sirv.com/WP_testsferea.sferea.com/2022/12/cropped-Sferea-icon.png?w=32&h=32&scale.option=fill&cw=32&ch=32&cx=center&cy=center Sferea | Desarrollo de Apps https://sferea.com/en/home/ 32 32 Success Story: App CAROBRA Rewards https://sferea.com/en/desarrollo-de-apps-en/success-story-app-carobra-rewards/ https://sferea.com/en/desarrollo-de-apps-en/success-story-app-carobra-rewards/#respond Wed, 21 Aug 2024 19:22:25 +0000 https://sferea.com/?p=7089 Mobile applications like CAROBRA Rewards have become essential tools for the efficient management of incentive programs, communication, and commission administration. This article explores how CAROBRA Rewards enhances internal management by centralizing information in one place, improving internal communication, boosting sales, and increasing transparency in a financial environment.

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Success Story: App CAROBRA Rewards

CAROBRA Rewards: How an App Can Boost Sales and Enhance Commission Agent Performance

Mobile applications like CAROBRA Rewards have become essential tools for the efficient management of incentive programs, communication, and commission administration. This article explores how CAROBRA Rewards enhances internal management by centralizing information in one place, improving internal communication, boosting sales, and increasing transparency in a financial environment.

It also highlights how the platform facilitates access to training and updates, strengthening team relationships and aligning goals to improve employee satisfaction and achieve success. CAROBRA Rewards not only simplifies human resources management but also drives the company toward reaching its goals.

App CAROBRA Rewards

The CAROBRA Rewards app allows commission agents to view their account statements, redeem rewards, track their sales goals, receive instant updates on payments and benefits, and access training courses.

The app’s comprehensive functionality facilitates more efficient and transparent communication, significantly enhancing user experience and productivity. Additionally, the app features highlights such as a commission agent ranking, personalized incentives, and the dissemination of relevant news, which contribute to greater motivation and active participation in incentive programs. With the ability to access information from anywhere via mobile devices, the app ensures seamless engagement. Continue reading to discover the success story of the CAROBRA Rewards app.

The Challenge

CAROBRA, a financial corporation with 12 years of experience in services such as retirement funds, real estate, insurance, and credit cards, faced significant challenges in managing incentives and communicating with its over 1,500 agents across Mexico. Existing tools, such as Excel spreadsheets and an intranet not optimized for mobile devices, presented commission and accumulated points information in a fragmented and slow manner. This impacted productivity and access to crucial information for the agents.

Why Sferea?

At CAROBRA, when seeking a solution to improve internal communication and the incentive program, we found the ideal developer in Sferea. With over 14 years of experience and more than 300 successful mobile applications, Sferea is a leader in the industry. Their methodology, Sferea Power!, ensures on-time and high-quality deliveries, giving us confidence in their capabilities.

From the first contact, Sferea’s sales team provided comprehensive advice, helping us precisely define our needs and objectives. Their experience in industries such as government, media, banking, and entertainment positions them as a versatile and experienced partner, capable of understanding the magnitude of the project and the app’s structure. Sferea’s ability to offer customized and adaptable solutions ensured that every deliverable met our standards and made a significant difference in our daily operations.

Our Solution

The CAROBRA Rewards mobile application was developed to overcome the issues of dispersed information and limitations of the existing intranet. Compatible with Apple and Android devices and linked to the web administration portal, the app allows real-time tracking of individual goals, direct access to commission payments and benefits, and a direct communication channel.
Some of its standout features include:

  • Reward Redemption: Allows agents to redeem points for various rewards, incentivizing goal achievement.
  • Agent Ranking: Displays the performance and ranking of each agent, fostering healthy competition.
  • Sales Accumulation: Provides detailed tracking of progress toward sales goals.
  • Account Statement Consultation: Allows for real-time review of account statements and commission details.
  • Incentives and Experiences: Motivates agents with personalized incentives and exclusive experiences.
  • Access to Announcements: Provides a direct channel for disseminating relevant news and memos.

Training Tracking: Allows for verification and completion of training courses, strengthening professional development.
CAROBRA Rewards not only optimizes incentive management and internal communication but also enhances the competitiveness and engagement of agents, positively impacting productivity and CAROBRA’s success in the financial market.

Results

The implementation of CAROBRA Rewards has had a notable impact over the past 3 months. Participation in incentive programs increased by 60%, attendance at training courses grew by 15%, and sales rose by 16%. Additionally, 90% of agents actively participate in incentive programs, and HR department inquiries have dropped to less than 200 per month.
The app has improved internal communication and motivation, resulting in a 20% increase in sales performance and 90% of agents earning an average of three training badges for 2024. CAROBRA Rewards has been key in measuring the progress and impact of initiatives, aligning agent performance with the company’s strategic objectives.

Discover Success with CAROBRA Rewards: Your company can also transform internal communication, motivation, and productivity. At Sferea, we specialize in developing customized mobile applications to drive leading companies in Mexico, the United States, and Latin America. Contact us at 55 5658 9213 or email us at mobi@sferea.com, and let our experts help you create a tailored solution.

Mobile applications like CAROBRA Rewards have become essential tools for the efficient management of incentive programs, communication, and commission administration. This article explores how CAROBRA Rewards enhances internal management by centralizing information in one place, improving internal communication, boosting sales, and increasing transparency in a financial environment.

At Sferea, we leverage over 13 years of specialized experience in Mobile App Development for Businesses. Whether you’re looking for a Native App or a PWA, we support you throughout the entire process, from user experience design and analysis to development, implementing the best market practices. Count on us!

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Ensuring the Success of Your Enterprise Mobile App.

There are no secret recipes to guarantee the success of an application, but based on our experience, it largely depends on how much value your app provides to users and the utility it offers.

Every factor matters, from planning, structuring, development, to launch-all play crucial roles that reflect in an attractive, practical, and functional application.

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Guide to Quoting Your Next App

Through these simple tips, we’ll help you document your master idea accurately and effectively. A clear and well-structured document will allow you to obtain multiple quotations, helping you choose the best provider for the development of your app.

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When is it a good idea to develop an iOS APP? https://sferea.com/en/desarrollo-de-apps-en/when-is-it-a-good-idea-to-develop-an-ios-app/ Thu, 15 Aug 2024 05:10:22 +0000 https://sferea.com/?p=6489 The mobile application market is dominated by two industry giants. On one hand, Apple has its own line of devices (iPhones) that run the iOS operating system.

On the other hand, Google has the Android system, which is used by many manufacturers to create devices, such as Samsung and Huawei.

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When is it a good idea to develop an iOS APP?

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The mobile application market is dominated by two industry giants. On one hand, Apple has its own line of devices (iPhones) that run the iOS operating system. On the other hand, Google has the Android system, which is used by many manufacturers to create devices, such as Samsung and Huawei.

In this article, we help you decide when it is a good idea to develop and launch your mobile application exclusively for iPhone devices.

1. You Need High Security Standards

If your development requires high security standards where safeguarding your users’ data, financial information, or transaction details is a priority, implementing these standards is much easier on iOS.

Users find it easier to control app access to the camera, storage, and location on their iPhones. Additionally, since iOS 15, users can limit tracking of their app and website usage behavior to avoid personalized advertising, which can pose a risk when sensitive data is leaked.

2. iOS Users Tend to Be More Loyal

According to an article published by DesignRush:

[Apple] has a well-established user community, and as a result, attracts a large number of frequent customers thanks to the quality and performance of its products.

 

Therefore, if your application is available on the App Store, that loyalty among Apple users will be reflected in the loyalty they have towards your app when they download it again. The set of best practices that Apple requires developers to implement for their application to be published is also one of the reasons for this loyalty, as Apple prioritizes utility, the best experience, and security for the applications published in its store.

3. You Need to Monetize a Feature of Your App

Although monetization and subscription models are viable on both Android and iOS, most iPhone users are willing to pay for accessing exclusive features, enhancing the functionality of the apps they download, or gaining exclusive benefits through subscriptions.

As DesignRush indicates:

iOS users tend to spend more than twice as much on in-app purchases compared to Android users.

It is often said that the iPhone user market is a sector with high purchasing power. However, iPhones have become much more accessible in regions like Latin America and Asia. The reason users are more willing to pay for an app is due to the ease of making payments directly on the iPhone; just press a button and authorize it via Face or Touch ID.

4. You Are Interested in Accessing Markets in Other Countries

Although it is true that Android still covers a large part of the global mobile device market, the proportion of users using iOS versus Android varies by country. Currently, the majority of iPhone users are concentrated in developed countries, so if you are interested in entering these regions, it will be much easier to do so if your app is on the App Store.

According to statistics published by Statista in a projection for 2022:

The United States has the highest percentage of iOS users at 59.71% compared to 40.09% for Android users.

In Canada, nearly half of the total users use iOS at 50.9% compared to 48.74% using Android, with the remaining users using platforms like Huawei’s own app store.

Japan is the country with the highest number of iOS users at 62.7%, while 37.07% use Android.

At Sferea, we are leaders in mobile app development. If you are considering implementing a mobile application to grow your business, count on us. Send us a WhatsApp at +52 55 4574 5419 or email us at mobi@sferea.com, and one of our experts will gladly assist you.

At Sferea, we leverage our high level of specialization and experience in Enterprise Mobile App Development, which we have honed over more than 15 years of dedicated service. Whether you are seeking a Native App or a PWA, we support you through the entire process of user experience design, analysis, and development, implementing the best practices in the industry. You can rely on us every step of the way!

Related Articles

Mobile applications like CAROBRA Rewards have become essential tools for the efficient management of incentive programs, communication, and commission administration. This article explores how CAROBRA Rewards enhances internal management by centralizing information in one place, improving internal communication, boosting sales, and increasing transparency in a financial environment.
Teléfono inteligente que opera con sistema iOS
The mobile application market is dominated by two industry giants. On one hand, Apple has its own line of devices (iPhones) that run the iOS operating system. On the other hand, Google has the Android system, which is used by many manufacturers to create devices, such as Samsung and Huawei.
Teléfono móvil con sistema iOS
Through these simple tips, we’ll help you document your master idea accurately and effectively. A clear and well-structured document will allow you to obtain multiple quotations, helping you choose the best provider for the development of your app.

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Guide to Quoting Your Next App https://sferea.com/en/desarrollo-de-apps-en/guide-to-quoting-your-next-app/ Thu, 15 Aug 2024 05:09:10 +0000 https://sferea.com/?p=6491 Through these simple tips, we’ll help you document your master idea accurately and effectively. A clear and well-structured document will allow you to obtain multiple quotations, helping you choose the best provider for the development of your app.

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Guide to Quoting Your Next App

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These simple tips will help you document your brilliant app idea clearly and accurately. A well-structured document will allow you to gather multiple quotes and choose the best provider for your app development.

Many times, as a company focused on mobile app development, we’ve encountered various cases where individuals or organizations approach us with the intention of starting a mobile app project. During a call or meeting, they eagerly share their plans with us. However, what seems to be a smooth conversation suddenly becomes somewhat vague when we start asking basic questions such as:

If all these questions seem complicated, don’t worry. In this article, you’ll understand each point and be ready to start documenting your requirements.

To get started, we recommend being upfront with the provider and letting them know if you’re just looking for a general estimate of the investment for your project, or if you need a full and formal commercial proposal because you’ve already decided to purchase your app in the near future.

To obtain a budget estimate, it’s not necessary to create such a detailed document. A brief description given to the provider will suffice, along with a request for a cost estimate.

If you want to receive a formal and complete commercial proposal, it’s important to understand what an RFP (Request for Proposal) or SDP (Solicitud de Propuesta) is in Spanish.

As the name suggests, it’s a document you need to create with the purpose of outlining all the necessary requirements for the execution of your project. This document details various technical aspects that the service provider must consider in order to understand and craft an attractive and competitive proposal. This will allow you to gain a clear understanding of your options, closely aligned with your needs, helping you make the best decision.

Below, we provide you with 10 practical tips to help you solidify and document your idea, and streamline your requirements gathering process:

ABOUT THE PROCUREMENT ADMINISTRATIVE PROCESS

1. Clearly define the objective of your project.

To address this point, the first questions you should ask yourself are: What business problem are you trying to solve? Or, what service will your consumers receive through your app? Will the app help increase your revenue? Will it make you more efficient and reduce costs? Is the investment in app development justified by the benefit of solving the problem?

Clarifying these points will help you pinpoint the purpose and rationale of your application and even determine if you really need to develop a mobile app.

2. Define the timeline for the procurement process.

Another important aspect of an RFP is clearly outlining the dates involved in the process. This includes the date of publication and distribution of the RFP, the period for receiving questions, the deadline for receiving proposals, and the date when the winner of the bid will be announced. This will formalize your procurement process and allow you to evaluate different providers on equal terms.

3. Specify the order of presentation of the documentation.

Consider defining in your RFP how you want the documents to be presented. This will help streamline the review process.

In our experience, we have participated in projects where potential clients request that the documentation be organized in a specific order within their RFP. This might include company documentation such as provider identification, RFC, articles of incorporation, and certifications, on one hand, and typically requests the technical and financial proposals separately.

It is advisable to present these two proposals separately when your company is significantly large and involves different departments, with different people responsible for approving the project. It is common for those evaluating the technical proposals to be the end users of the application with support from the IT department, while the financial proposal is usually evaluated by the procurement, purchasing, or even general management departments.

If multiple people in your company are involved in decision-making, it’s recommended to request separate technical and financial proposals. This allows for a decision that closely aligns with business needs without being influenced by cost and vice versa.

If the same people in your company will evaluate both the technical and financial proposals, you likely do not need to receive separate proposals and it may be simpler to receive a fully integrated document.

ABOUT THE TECHNOLOGY REQUIRED FOR THE PROJECT

4. Do you have the required infrastructure for your app?

At this point, you should mention whether your company has the necessary infrastructure to host the content that integrates the mobile application, such as servers. Alternatively, if the implementation should be handled by the developer, you can request quotes for both options if you have any doubts.

5. Will it be for iOS or Android?

It is crucial to define from the beginning which platform you want to develop your app for. This will allow providers to consider costs as one of the basic factors and provide you with a budget estimate within the financial proposal. The most popular operating systems for mobile app development are iOS and Android.

Another factor to consider is whether you want the platform to be developed in native technology for each operating system or to implement a hybrid app development. A hybrid app allows a single codebase to be used to export and run the app on multiple platforms.

There are various tools on the market, known as frameworks, that facilitate hybrid development. Some of the most popular include Appcelerator, PhoneGap, Xamarin, and Ionic, among others.

Depending on the project, it might be more convenient to use or not use a framework. However, as app developers, we recommend that if your budget allows, you opt for native development. This uses technology specific to Android for the Android app and Apple’s technology for iOS development.

6. Is it an existing development or a new one?

You should specify whether your project needs to be developed from scratch or if you already have an existing application that needs an update or reactivation.

In this case, it’s important to inform the provider about the technology the app is built with, whether it is a native or hybrid development. If it’s hybrid, mention which framework the app is compiled with.

The provider who created the previous application should have provided documentation as part of your project’s deliverables. You should have at least:

  • Technical Project Documentation, including:
    • Architecture Document
    • Use Cases
    • Definition of Web Services
    • Data Model (ER Diagram and Data Dictionary)
    • Source Code, properly documented for each component (App, Web Service, and Web Portal)

Specify the documentation you have in your RFP. This will help you receive a more accurate estimate, as the new provider will be able to better gauge the effort required to pick up the project.

If you don’t have documentation, or if it’s very scarce especially if you don’t have the source code or intellectual property rights for it you may need to develop the app completely anew, which means additional investment.

7. Will the new app communicate with other systems?

It will be necessary to include in your RFP, if applicable, whether you require the app to communicate with other systems and/or existing databases within your organization as part of its functionality. If so, you should at least specify the technology used by these systems in general terms.

Your provider will need to know if, for example, you have a web service—a “connector” that allows the mobile app to query or exchange information with other systems within the company—or if you want the new provider to develop this technology.

8.Will you need post-development maintenance?

In technology, mobile devices change rapidly. According to a survey conducted by DEIA on their blog “El Rincón Androide,” the lifespan of a smartphone in Latin America is between 20 and 36 months. Therefore, if your app will provide a service to your customers, you should consider future maintenance.

If you have an IT department, you should decide whether they will be responsible for maintaining your new app or if maintenance should be one of the services offered by your provider.

This is a crucial factor, especially if you plan to deploy an app that provides a critical service for your business that must operate 24/7, or if the operation of your new app is essential to a strategic line of your business.

However, not all businesses operate like a bank or Uber, which require 24/7 operation. If your app provides a service but its operation is not critical to the business, your provider needs to know this to quote the appropriate support and maintenance services for your needs.

Contracting a 24/7 support and maintenance policy is often very costly due to the service availability. Therefore, it’s essential to honestly evaluate and consider whether your business would truly be affected if your app were to fail and what the impact of an interruption would be: the shorter the allowed service interruption time, the higher the cost.

At Sferea, we offer support and maintenance services tailored to your needs: business hours and 24/7 support, telephone and email assistance worldwide, and on-site assistance in Mexico City.

ABOUT THE FUNCTIONALITY OF YOUR NEW APP

9. Sensors and Capabilities of Mobile Phones

Currently, phones and tablets come equipped with multiple sensors (accelerometer, gyroscope, etc.), high-resolution cameras, GPS, and increasingly more users keep their phones always connected to the Internet.

To take advantage of all the phone’s resources, you should ensure that the functionality you incorporate into your new app is useful. For example, if you want to integrate the GPS system into your app, you need to evaluate how to do it:

If your business has thousands of branches nationwide, like pharmacies, banks, ATMs, etc., the app could allow users to locate icons on a map representing the nearest units to their current location.

However, if you only have two branches in a region, presenting a map might not be necessary. It may be more convenient to add a couple of icons in the app so users can press them to see the route in Waze to reach your business.

Push notifications, which are alerts you can send to users’ phones, are also an important part of defining your app’s scope. You should mention in which cases you want to send these messages. Our recommendation is to use them wisely, as overusing them can lead users to uninstall your app.

10. Do you have a mockup or wireframe? Mention it!

A mockup or wireframe are diagrams or sketches that visually represent the screens of your app, and can be an excellent visual reference to help understand how your mobile app or website will look.

Having a mockup or wireframe will allow the providers invited to participate in the project to have a clear and concise overview of the functionality you want to achieve with your app, resulting in a more accurate quotation.

You can also provide the necessary elements of your company’s graphic identity, such as logos in PNG format and institutional color palettes. These will be very helpful for creating the design of your app and will allow the provider to present a product that closely resembles a final version, giving you a view that aligns with your preferences and needs.

Now you know, with these valuable tips, you’ll be ready to create an RFP that will help you receive competitive proposals and make better comparisons to choose the ideal provider for your next app.

At Sferea, we are leaders in mobile app development. If you’re considering implementing a mobile app to grow your business, count on us. Send us a WhatsApp at +55 4574 5419 or email us at mobi@sferea.com, and one of our experts will be happy to assist you.

At Sferea, we leverage our specialization and experience in Mobile App Development for Businesses, acquired over more than 15 years dedicated to providing this service. Whether you’re looking for a Native App or a PWA, we support you throughout the entire process of user experience design, analysis, and development, implementing the best market practices. Count on us!

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Should you choose a Native App or a Progressive Web App (PWA)? https://sferea.com/en/desarrollo-de-apps-en/should-you-choose-a-native-app-or-a-progressive-web-app-pwa/ Thu, 15 Aug 2024 05:06:45 +0000 https://sferea.com/?p=6479 Are you considering implementing a mobile solution for your business? In a market filled with options, it can be challenging to decide which technology to use. Should you opt for a native application or a Progressive Web App (PWA)?

Globally, out of 7.83 billion inhabitants, 4.66 billion have internet access, with 96.6% accessing it via smartphones. In Mexico, 98.7% of the 92.01 million internet users access it from smartphones.

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Should you choose a Native App or a Progressive Web App (PWA)?

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Are you considering implementing a mobile solution for your business? In a market filled with options, it can be challenging to decide which technology to use. Should you opt for a native application or a Progressive Web App (PWA)?

Globally, out of 7.83 billion inhabitants, 4.66 billion have internet access, with 96.6% accessing it via smartphones. In Mexico, 98.7% of the 92.01 million internet users access it from smartphones.

Mexicans spend an average of 4 hours and 39 minutes per day surfing the internet on their mobile devices, nearly one-fifth of our day!

That’s why more and more companies are migrating their processes and businesses to mobile solutions, taking advantage of the significant impact smartphones have on our daily lives.

But with so many technology options and development alternatives in the market, how do you know what’s best for your business? Let us guide you through this exploration and help you choose the option that suits you best.

  1. In this article, you will find

What is a Native App?

What is a PWA?

What are the differences between them? 

Which one is more suitable for my business or company?

1. What is a Native App?

A native app is one that is developed using the programming language provided by the operating system manufacturer, such as Android developed by Google or iOS developed by Apple, among others.

Typically, these apps can be downloaded from the app stores available for each brand or operating system, such as the Play Store for Android devices, the App Store for iOS devices, or the AppGallery for HarmonyOS devices.

2. What are the differences between the two?

Now that we understand each of them, let’s outline their differences to help you make a decision.

Native Apps:

  • Speed: Generally faster than PWAs because many of their components can be preloaded into the mobile device’s memory, reducing response times.
  • Data Usage: They consume less data since they do not need to load all screens on each visit.
  • Offline Mode: They can work in an “Offline” mode, enabling content or features to be viewed without an internet connection.
  • Push Notifications: The ability to send personalized messages to mobile devices provides a direct communication line with app users, useful for informing them about updates or encouraging app engagement.
  • Greater Functionality: Developed using programming languages provided by manufacturers, they have access to all resources specifically created for the operating system, optimizing the functions that can be integrated.
  • Security: Requiring an approval process in app stores makes them generally more secure than web browsing.
  • Ease of Development: They are often easier to build due to the availability of tools and libraries provided by manufacturers, as well as UX/UI elements and SDKs.

PWA (Progressive Web Apps):

  • Installation: No need to download or take up space on the user’s mobile device, offering added value as they can be run at any time from a web browser.
  • Maintenance: Using a more familiar programming language for developers reduces complexity in updating code, thereby reducing costs.
  • Updates: Since they do not require approval processes in app stores, updates can be more frequent and instantly published on the internet.

So, which one is most suitable for my business or company?

In conclusion, while PWAs offer advantages in terms of implementation speed and maintenance cost, they lag behind in resource optimization, data consumption, offline navigation, and direct communication with users compared to Native Apps.

If you want a direct communication channel with your users (customers, partners, employees, etc.), a mobile solution optimized to leverage all the features provided by operating systems (biometric security, UX/UI elements), integration with other systems (maps, databases, etc.), and greater security for you and your users, you need a Native App.

If you’re looking for a faster way to test your business idea in the market, where mobile device components (GPS or camera) or integrations with peripheral systems like payment processors are not necessary, and you want to make a smaller investment, you need a Progressive Web App (PWA).

At Sferea, we are leaders in mobile app development. If you’re considering implementing a mobile application to grow your business, count on us. Send us a WhatsApp message a 55 4574 5419 or email us at mobi@sferea.com and one of our experts will gladly assist you. 

At Sferea, we leverage our high level of specialization and experience in Enterprise Mobile App Development, which we have honed over more than 15 years of dedicated service. Whether you are seeking a Native App or a PWA, we support you through the entire process of user experience design, analysis, and development, implementing the best practices in the industry. You can rely on us every step of the way!

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The Mobile Market Undersand it before launching your App! https://sferea.com/en/desarrollo-de-apps-en/the-mobile-market-undersand-it-before-launching-your-app/ Thu, 15 Aug 2024 05:04:46 +0000 https://sferea.com/?p=6481 With the increasing number of smartphone users and widespread internet access, thousands of companies are expanding their businesses and offering services through mobile applications.
What was once unfamiliar territory for businesses, organizations, and service providers has quickly become one of the most potent and popular technological tools today.
According to an article published on the consulting firm The CIU's portal in Mexico, during the second quarter of 2018, 73% of internet users used some form of online commerce platform at least once. This translates to 57.7 million people making payments for goods and services through tools available on the internet.
Furthermore, electronic commerce of goods and services generated around $96.305 billion pesos during the same quarter, with expectations to increase to $421.310 billion pesos in the coming years

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The Mobile Market Undersand it before launching your App!

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With the increasing number of smartphone users and widespread internet access, thousands of companies are expanding their businesses and offering services through mobile applications.

What was once unfamiliar territory for businesses, organizations, and service providers has quickly become one of the most potent and popular technological tools today.

According to an article published on the consulting firm The CIU’s portal in Mexico, during the second quarter of 2018, 73% of internet users used some form of online commerce platform at least once. This translates to 57.7 million people making payments for goods and services through tools available on the internet.

Furthermore, electronic commerce of goods and services generated around $96.305 billion pesos during the same quarter, with expectations to increase to $421.310 billion pesos in the coming years.

Ease in the purchasing process

Much of the increase in users adopting electronic means to buy or sell goods and services is attributed to decreased costs of mobile connectivity services, the growing popularity of Wi-Fi hotspots, and the introduction of new competitors in the payment methods market. These competitors now offer multiple alternatives such as payments at convenience stores, prepaid cards, and credit/debit card options.

Most used categories

Among the primary goods and services consumed via electronic means, electronic products top the list at 17.1%, followed by clothing and accessories at 11.4%, and travel tickets at 9.2% of the market.

It’s crucial to note the significance of collaborative economy apps like Uber, Airbnb, or BlaBlaCar, which are now used by 1 in 10 e-commerce users. These platforms enable individuals to offer services directly, rather than through companies.

Market Distribution: iOS vs. Android

According to Statista, 92.1% of smartphone users in Mexico use the Android operating system, while iOS users comprise only 6.7%. The remaining 1.2% use other operating systems.

This dominant figure is primarily due to Google’s open ecosystem providing the Android operating system through a free or inexpensive license to smartphone manufacturers. In contrast, iOS is exclusively available on Apple devices.

Which brings us to the next point. Within the Android device market, there is a range of smartphones available, from budget-friendly options making them accessible to consumers, to high-end models with greater capabilities and costs. However, Apple’s iPhone lineup offers devices at significantly higher prices compared to any competitors, positioning them in the premium segment.

It’s a fact that Android significantly dominates the market in terms of users. However, surprisingly, Apple garners the most revenue from its App Store.

Most downloaded App types by Mexicans

An App Annie study identified that dating apps, audiovisual content, and games were the most downloaded applications by Mexican users, with Tinder, Netflix, and YouTube leading the usage charts.

Additionally, in the annual ranking by the same consulting firm, Netflix topped the list of App Store downloads, followed by Clash Royale, YouTube, Tinder, Candy Crush, Clash of Clans, HBO Go, Spotify Music, Pokemon Go, and the game Slotomania: Vegas Slot.

Meanwhile, for Android users, the top spots were occupied by Clash Royale, Pokemon Go, and Netflix, followed by Candy Crush Saga, Clash of Clans, Tinder, and Google Drive.

Trends

As the use of mobile applications grows exponentially across various business models, understanding and anticipating technological trends becomes increasingly important. This knowledge enables us to innovate within the industry and stay ahead of market shifts.

Recent trends include:

  1. Artificial Intelligence

  2. Augmented Reality

  3. App Security

  4. Internet of Things

Additionally, Swift and Kotlin have emerged as popular programming languages for app development.

As you’ve read, the landscape of mobile applications in our country is expanding rapidly, with more companies opting to integrate these innovative tools into their operations.

At Sferea, we lead in mobile app development. With our experience and your commitment to optimizing your business, we’re confident that we can achieve great things together.

At Sferea, we are leaders in mobile app development. If you’re considering implementing a mobile app to grow your business, count on us. Send us a WhatsApp message at 55 4574 5419 or email us at mobi@sferea.com, and one of our experts will be happy to assist you.

At Sferea, we leverage our high level of specialization and experience in Enterprise Mobile App Development, which we have honed over more than 15 years of dedicated service. Whether you are seeking a Native App or a PWA, we support you through the entire process of user experience design, analysis, and development, implementing the best practices in the industry. You can rely on us every step of the way!

 

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Ensuring the Success of Your Enterprise Mobile App. https://sferea.com/en/desarrollo-de-apps-en/ensuring-the-success-of-your-enterprise-mobile-app/ Thu, 15 Aug 2024 05:02:36 +0000 https://sferea.com/?p=6483 There are no secret recipes to guarantee the success of an application, but based on our experience, it largely depends on how much value your app provides to users and the utility it offers.

Every factor matters, from planning, structuring, development, to launch-all play crucial roles that reflect in an attractive, practical, and functional application.

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Teléfono móvil con sistema iOS

Ensuring the Success of Your Enterprise Mobile App.

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There are no secret recipes to guarantee the success of an application, but based on our experience, it largely depends on how much value your app provides to users and the utility it offers. Every factor matters, from planning, structuring, development, to launch-all play crucial roles that reflect in an attractive, practical, and functional application.

Another vital factor is recognizing the app’s usefulness, ensuring it helps your business reduce operational costs, increase sales, and streamline processes, ultimately saving time and money.

Not every business needs a mobile app

While the mobile app industry shows clear growth in our country, and more people have internet access on their mobile devices, you must carefully consider if an app fits your business model and adds value to it.

Firstly, ensure your app reduces costs by streamlining processes. Secondly, consider if it boosts sales, which directly impacts your company’s profitability. Lastly, it should save time by efficiently delivering services.

Having a unique app

According to Swiss company “App Brain,” there are currently 3 million apps in Google’s Play Store, while Apple’s App Store had 2.2 million apps in 2017. Out of these, only a few have become essential tools for many.

Successful apps like Spotify, Twitter, or Instagram share a common trait they deeply understand their users and offer unique tools. Instagram, for instance, understands that its users value the experience it provides, which is why it continuously improves functionality with experts like Ian Spalter and UI/UX design leaders.

While it’s increasingly challenging to offer novel apps, it’s crucial to address unsolved problems with efficient and innovative solutions. This approach makes your app stand out as the obvious choice.

Know your users’ needs

This point ties closely with the previous one. As seen with major app names, understanding users’ needs is critical. Companies invest significant resources to ensure their apps offer an optimized experience.

Instagram is a clear example here. After noting a decline in user photo sharing from 2010 to 2014, Instagram introduced “Stories” in August 2016. Despite not being a new concept, Stories quickly gained popularity, addressing users’ desire to share moments without the pressure of maintaining a highly curated feed.

According to the CEO of Instagram:

The biggest problem people had with Instagram was feeling the pressure to post amazing photos all the time.

Kevin Systrom, Instagram CEO 

By integrating a more casual and ephemeral format, Instagram offered its users greater freedom to post less curated but more authentic photos. ‘Stories’ became popular because users primarily wanted to continue sharing moments from their lives without the pressure of maintaining a professional and highly edited feed.

Your app should be truly mobile

Your app should provide a service that users need while they’re on the go or away from a computer, where speed is crucial.

A compelling example is banking apps, which offer essential operations simply and without the need to visit a branch. Most allow checking balances and making transfers—tasks that previously required lengthy processes and queues at ATMs.

Similarly, your app should enable users to request services without visiting your premises or needing a computer. Optimizing these processes for mobile usage often increases customer interactions with your business.

At Sferea, we excel in mobile app development. If you’re considering implementing a mobile app to grow your enterprise, count on us. Reach out via WhatsApp at +52 55 4574 5419 or email us at mobi@sferea.com, and one of our experts will gladly assist you.

At Sferea, we leverage our high level of specialization and experience in Enterprise Mobile App Development, which we have honed over more than 13 years of dedicated service. Whether you are seeking a Native App or a PWA, we support you through the entire process of user experience design, analysis, and development, implementing the best practices in the industry. You can rely on us every step of the way!

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“Innovation is what distinguishes a leader from the rest.” https://sferea.com/en/desarrollo-de-apps-en/innovation-is-what-distinguishes-a-leader-from-the-rest/ Thu, 15 Aug 2024 05:00:55 +0000 https://sferea.com/?p=6485 In his book "The Innovators: How a Group of Hackers, Geniuses, and Geeks Created the Digital Revolution," Walter Isaacson provides a well-crafted narrative on the history of innovation, from Ada Lovelace to Larry Page's thesis, which led to the birth of Google.
The book analyzes information management (Blogger, Wikipedia, Google), the personal computer (Altair, Apple, IBM), software as a business model (Microsoft), and code and networks that foster communities sharing knowledge (Internet, GNU Linux).

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Libro cuya portada muestra personajes con mentalidad innovadora

“Innovation is what distinguishes a leader from the rest.”

“Innovation will come from people who can combine beauty with engineering, humanity with technology, and poetry with processors.

-Walter Isaacson

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In his book "The Innovators: How a Group of Hackers, Geniuses, and Geeks Created the Digital Revolution," Walter Isaacson provides a well-crafted narrative on the history of innovation, from Ada Lovelace to Larry Page's thesis, which led to the birth of Google. The book analyzes information management (Blogger, Wikipedia, Google), the personal computer (Altair, Apple, IBM), software as a business model (Microsoft), and code and networks that foster communities sharing knowledge (Internet, GNU Linux).

Additionally, it explores the opportunities of automation, artificial intelligence, and their impacts on human life. Isaacson mentions these advancements could lead to “singularity,” a term coined by Von Neumann and popularized by futurist Ray Kurzweil and science fiction writer Vernor Vinge. Computers aren’t only becoming more intelligent than humans but also capable of self-designing to become superintelligent.

Technological innovation must add value to people’s lives. At Sferea, we build apps that make a difference in our clients’ daily lives. We take pride in being part of their success stories, serving as a strategic ally in crafting their mobile solutions. The history of digital innovation is the “poetic science” Ada Lovelace predicted over 160 years ago.

According to Walter, innovation is collective creativity. Initially a cognitive process, it gains momentum when shared vision transforms into a technical roadmap and a utility-driven business model.

At Sferea, we are leaders in mobile app development. If you are considering implementing a mobile app to grow your enterprise, rely on us. Contact us via WhatsApp at +52 55 4574 5419 or email us at mobi@sferea.com, and one of our experts will be glad to assist you.

At Sferea, we leverage our high level of specialization and experience in Enterprise Mobile App Development, which we have honed over more than 13 years of dedicated service. Whether you are seeking a Native App or a PWA, we support you through the entire process of user experience design, analysis, and development, implementing the best practices in the industry. You can rely on us every step of the way!

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Reasons Why an App Might Fail https://sferea.com/en/desarrollo-de-apps-en/reasons-why-an-app-might-fail/ Thu, 15 Aug 2024 04:56:42 +0000 https://sferea.com/?p=6487 Among the main reasons an app might not succeed are:

1. You’re only focused on positioning.
2. Because everyone else has an app.
3. Not listening to your customers.
4. Not consulting with an expert."

El cargo Reasons Why an App Might Fail apareció primero en Sferea | Desarrollo de Apps.

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teléfono móvil

Reasons Why an App Might Fail

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Below, you will find four main reasons why an app often fails to attract users and fades into oblivion. In our experience, the following factors could prevent your app from growing and achieving the success it should.

1. CREATING AN APP TO GENERATE MARKET POSITIONING 

This is usually a luxury; in most cases, creating a mobile application is feasible once you are already established in the market. A common mistake mobile app owners make is transferring the same experience from their website to the mobile device format, which regularly does not end well.

The user experience is entirely different when navigating a website from a desktop computer—where tools are specifically designed for its use—starting with the large screen space to integrate functions, clicks, keyboard commands, etc. In comparison, a smartphone’s display format (portrait) is entirely different and reduced, requiring navigation interactions such as tap, scroll, and slide.

App stores are filled with useless apps that rarely stand out among great ideas that comprehensively fulfill the purpose of providing users with practical and innovative services.

If the app is not useful, users will think it’s not worth having, and they will prefer to keep that small amount of memory it would occupy on their mobile device, even if it’s the latest iPhone with the largest capacity. Therefore, if your application does not generate value or utility for your users, sooner or later, they will end up deleting it. An app that has been deleted is very unlikely to be downloaded again.

2. JUST BECAUSE EVERYONE HAS AN APP

It is increasingly common for businesses to have an app, regardless of their industry, service, or size. This often leads to the grave mistake of thinking, “My business should have one too.”

Before considering transferring or expanding your business to a mobile application, it is important to honestly ask yourself if you really need it. Consider whether it will help you reduce costs in any operation, increase your sales, or truly add efficiency to your processes.

Another common mistake is thinking that an app will help you generate market positioning. Your application needs to provide real utility to your users; otherwise, it will just be another app at high risk of getting lost among the multitude of existing apps in the app stores.

3. CREATING AN APP WITHOUT LISTENING TO YOUR CUSTOMERS

Sometimes, CEOs or company founders may become blinded by their initial idea, considering it great, and thus avoid asking their customers’ opinions or analyzing the market to understand if the app’s functionality is really useful and necessary. This can worsen, even after receiving feedback, they refuse to listen.

This typically results in a regrettable failure. Considering second and third opinions will always help you strengthen your project’s purpose and functionality, especially when these recommendations come from experts in the field.

4. CREATING AN APP WITHOUT LISTENING TO YOUR PROVIDER

If you have already conducted a contest where various specialist providers participated and you selected the best, but once the project development begins you do not accept the provider’s suggestions, it will surely end badly. If your selection considers their success stories, outstanding certifications, the best methodology, sufficient infrastructure, and a talented team, you can fully trust their expertise.

This tends to be more common than it might seem. In our experience, we have encountered clients who are fixated on an idea, even though it is not always the best solution and does not add significant value. On the contrary, it harms the functionality and user experience, turning it into an impractical and confusing product for the end user.

As part of the process to achieve a successful app, you must be willing to compromise, especially on topics you are unfamiliar with, and take the opportunity to receive advice from subject matter experts. This way, you will be closer to creating a successful project.

At Sferea, we are leaders in mobile app development. If you are considering implementing a mobile application to grow your business, count on us. Send us a WhatsApp at +52 55 4574 5419 or email us at mobi@sferea.com, and one of our experts will gladly assist you.

At Sferea, we leverage our high level of specialization and experience in Enterprise Mobile App Development, which we have honed over more than 13 years of dedicated service. Whether you are seeking a Native App or a PWA, we support you through the entire process of user experience design, analysis, and development, implementing the best practices in the industry. You can rely on us every step of the way!

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iOS or Android? Which Platform Should You Choose? https://sferea.com/en/desarrollo-de-apps-en/ios-or-android-which-platform-should-you-choose/ Thu, 15 Aug 2024 04:54:11 +0000 https://sferea.com/?p=6493 You may have wondered at some point: Which platform should I develop my app for?

Through these practical tips, we’ll help you understand and decide which platform best fits your business model's needs.

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Dispositivos móviles que operan con iOS y Android

iOS or Android? Which Platform Should You Choose?

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More and more, major brands see extending their reach into the mobile app world as a viable option, as it allows them to stay close to their customers or users by offering their goods and services in a practical and immediate manner.

However, it’s common to find that an app may not always be available for both or multiple operating systems, with iOS and Android being the most popular in the market. This will depend on various factors that companies will consider when developing their platforms.

You may have wondered at some point: Which platform should I develop my app for? Through these practical tips, we’ll help you understand and decide which platform best fits your business model's needs.

1. For Consumer-Facing Apps:

a. If you’re dealing with new products or businesses, we recommend developing an initial version of the app for either iOS or Android and then launching an improvement within the following six months. This approach allows you to evaluate which features are most attractive to users and focus on enhancing them, while discarding those that seemed promising in design but didn’t have the expected impact in everyday use.

b. For established brands or products with strong market positions, 100% of the development is typically done for both platforms—iOS and Android—and it’s common to develop for both platforms in parallel.

2. For Employee-Facing Apps:

Organizations often use apps as a new channel for internal communication or as tools to optimize certain processes. In this case, the choice of platform depends on the number of employees using the app and the ownership of the devices. It is recommended to use a mobile app:

a. When employees use their own phones and the number of users is high, it will be necessary to develop the app for both iOS and Android devices.

b. When employees use their own phones and the number of users is small—fewer than 20 or 30 users—it may be more practical to develop the app for a single platform, either iOS or Android, and provide phones to those employees who don’t have devices compatible with the chosen platform.

c. When the company provides the phones that employees will use for the app, our recommendation is to choose a single platform, either iOS or Android, and develop the mobile solution specifically for that model. This will reduce the total cost of ownership of the project.

Based on our experience with mobile app development projects, we can conclude that organizations mostly choose the Android operating system for development, due to the availability of Android phones and tablets at very attractive prices, compared to Apple phones, which require higher investments.

3. When the Solution Targets a Premium Market

It is recommended to develop the mobile app on the iOS operating system when the goods or services offered target a high-income user segment.

While it is well known that brands like Samsung, Sony, and Huawei offer high-end mobile devices at quite high prices, Apple leads this sector by generating more than twice the revenue from in-app purchases in its App Store.

It is important to note that iOS represents only 6.7% of mobile phone users in Mexico, and it is advisable to use this operating system primarily when the product or brand positioning is being promoted or the service targets a high-value market segment.

At Sferea, we are leaders in mobile app development. If you are considering implementing a mobile application to grow your business, count on us. Send us a WhatsApp at +52 55 4574 5419 or email us at mobi@sferea.com, and one of our experts will gladly assist you.

At Sferea, we leverage our high level of specialization and experience in Enterprise Mobile App Development, which we have honed over more than 13 years of dedicated service. Whether you are seeking a Native App or a PWA, we support you through the entire process of user experience design, analysis, and development, implementing the best practices in the industry. You can rely on us every step of the way!

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Teléfono inteligente que opera con sistema iOS
The mobile application market is dominated by two industry giants. On one hand, Apple has its own line of devices (iPhones) that run the iOS operating system. On the other hand, Google has the Android system, which is used by many manufacturers to create devices, such as Samsung and Huawei.
Teléfono móvil con sistema iOS
Through these simple tips, we’ll help you document your master idea accurately and effectively. A clear and well-structured document will allow you to obtain multiple quotations, helping you choose the best provider for the development of your app.

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Sferea among the main Apps developers https://sferea.com/en/desarrollo-de-apps-en/sferea-among-the-main-apps-developers/ Thu, 15 Aug 2024 04:52:46 +0000 https://sferea.com/?p=6495 At Sferea, we are committed to developing functional, innovative, and secure mobile applications that help our clients stand out and strengthen their business strategies.

Our team possesses the experience, knowledge, creativity, and leadership necessary to implement agile methodologies and swiftly adapt to the rapid evolution of mobile technologies.

We are the leading mobile app development company in Mexico, specializing in business processes, government, media, finance, entertainment, and mobile marketing.

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Reconocimiento por parte de Clutch a Sferea

Sferea among the main Apps developers

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At Sferea, we are committed to developing functional, innovative, and secure mobile applications that help our clients stand out and strengthen their business strategies. Our team possesses the experience, knowledge, creativity, and leadership necessary to implement agile methodologies and swiftly adapt to the rapid evolution of mobile technologies. We are the leading mobile app development company in Mexico, specializing in business processes, government, media, finance, entertainment, and mobile marketing.

At Sferea, we are committed to developing functional, innovative, and secure mobile applications that help our clients stand out and strengthen their business strategies. Our team has the experience, knowledge, creativity, and leadership needed to implement agile methodologies and quickly adapt to the rapid evolution of mobile technologies. We are the leading company in Mexico for developing mobile applications for business processes, government, media, finance, entertainment, and mobile marketing.

We are excited to announce that we have recently been recognized by Clutch as one of the top B2B companies in the app development sector. Clutch, based in Washington, DC, helps small and medium-sized businesses, as well as corporations, identify and connect with service providers to achieve their goals.

Clutch’s team of analysts interviews clients of service providers to gather feedback, analyze industry data, and compare competitors in specific markets, providing businesses with the information they need to connect with the right service providers.

Each year, Clutch highlights the best B2B companies in Mexico across various industries. The top service providers offer high-quality customer service and have accumulated deep expertise in their fields.

This recognition is a testament to the hard work and dedication we put into every project we undertake. We are incredibly grateful to our clients for their trust and support, especially those who evaluated our services and shared how we impacted their businesses. Here’s what they have to say about working with us:

“Currently, our entire sales force uses this tool, and our prospecting process is 100% digital. We’ve captured nearly a million potential clients through the app and continue to add improvements.”– Ángel López Marmolejo, Commercial Deputy Director, Aliat Universidades.

At Sferea, they were quick to address the project requirements. The team’s commitment and foresight enabled the implementation of solutions for current and future app issues. They were very professional, met the established deadlines, and delivered a product ready for its official launch.” – Ileana Gama Benítez, Information Director, Federal Institute of Telecommunications.

At Sferea, we are leaders in mobile app development. If you’re considering implementing a mobile app to grow your business, count on us. Send us a WhatsApp at +55 4574 5419 or email us at mobi@sferea.com, and one of our experts will gladly assist you.

At Sferea, we leverage our high level of specialization and experience in Enterprise Mobile App Development, which we have honed over more than 13 years of dedicated service. Whether you are seeking a Native App or a PWA, we support you through the entire process of user experience design, analysis, and development, implementing the best practices in the industry. You can rely on us every step of the way!

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