2. JUST BECAUSE EVERYONE HAS AN APP

It is increasingly common for businesses to have an app, regardless of their industry, service, or size. This often leads to the grave mistake of thinking, “My business should have one too.”

Before considering transferring or expanding your business to a mobile application, it is important to honestly ask yourself if you really need it. Consider whether it will help you reduce costs in any operation, increase your sales, or truly add efficiency to your processes.

Another common mistake is thinking that an app will help you generate market positioning. Your application needs to provide real utility to your users; otherwise, it will just be another app at high risk of getting lost among the multitude of existing apps in the app stores.

3. CREATING AN APP WITHOUT LISTENING TO YOUR CUSTOMERS

Sometimes, CEOs or company founders may become blinded by their initial idea, considering it great, and thus avoid asking their customers’ opinions or analyzing the market to understand if the app’s functionality is really useful and necessary. This can worsen, even after receiving feedback, they refuse to listen.

This typically results in a regrettable failure. Considering second and third opinions will always help you strengthen your project’s purpose and functionality, especially when these recommendations come from experts in the field.

4. CREATING AN APP WITHOUT LISTENING TO YOUR PROVIDER

If you have already conducted a contest where various specialist providers participated and you selected the best, but once the project development begins you do not accept the provider’s suggestions, it will surely end badly. If your selection considers their success stories, outstanding certifications, the best methodology, sufficient infrastructure, and a talented team, you can fully trust their expertise.

This tends to be more common than it might seem. In our experience, we have encountered clients who are fixated on an idea, even though it is not always the best solution and does not add significant value. On the contrary, it harms the functionality and user experience, turning it into an impractical and confusing product for the end user.

As part of the process to achieve a successful app, you must be willing to compromise, especially on topics you are unfamiliar with, and take the opportunity to receive advice from subject matter experts. This way, you will be closer to creating a successful project.

At Sferea, we are leaders in mobile app development. If you are considering implementing a mobile application to grow your business, count on us. Send us a WhatsApp at +52 55 4574 5419 or email us at mobi@sferea.com, and one of our experts will gladly assist you.