Loyalty Apps pave the way for financial inclusion in Mexico

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Acquiring a new customer can be up to five times more expensive than retaining an existing one. Discover the impact of loyalty apps.

 

Acquiring a new customer can be up to five times more expensive than retaining an existing one. According to Harvard Business Review, if just 5 out of every 100 customers made frequent purchases, sales could increase by 25%. That’s why highly competitive sectors such as gas stations, retail, coffee shops, airlines, and banking have adopted mobile platforms as a key part of their loyalty strategies strengthening both their sales and their customer relationships.

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In Mexico, there are over 106 million mobile users who spend an average of at least four hours a day on their smartphones. As a result, apps have become the most effective channel for connecting brands with consumers especially through digital loyalty programs that drive transactions and build long-term relationships.

For Alejandro Hernández Osorio, CEO of Sferea, the fact that 32% of the Mexican population lacks access to formal financial services represents both a challenge and an opportunity.

From his perspective, loyalty apps that offer point redemptions for rewards are becoming the first digital wallets for many consumers. Motivated by the rewards, users gain confidence in making transactions through mobile apps.

As Alejandro Hernández explains: “In regions where traditional banking is limited, companies can build a strong user base that, by becoming familiar with features like points and rewards, will more organically adopt the use of financial services and fintech apps driving financial inclusion.”

With over 17 years of experience, Sferea has established itself as a leader in Mexico in developing scalable loyalty apps that, in addition to classic features like digital wallets and rewards redemption, include new capabilities such as cashback, bill payments, and interactive games. These allow companies to identify consumer habits and preferences, strengthen loyalty, boost sales, and significantly increase revenue.

At Sferea, we transform your ideas into loyalty apps that attract customers and strengthen your brand relationships. With over 350 published apps and 17 years of experience, our team of experts supports you at every stage, developing mobile solutions that build lasting connections and deliver measurable results for your business.

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