Reasons Why an App Might Fail
Below, you will find four main reasons why an app often fails to attract users and fades into oblivion. In our experience, the following factors could prevent your app from growing and achieving the success it should.
1. CREATING AN APP TO GENERATE MARKET POSITIONING
This is usually a luxury; in most cases, creating a mobile application is feasible once you are already established in the market. A common mistake mobile app owners make is transferring the same experience from their website to the mobile device format, which regularly does not end well.
The user experience is entirely different when navigating a website from a desktop computer—where tools are specifically designed for its use—starting with the large screen space to integrate functions, clicks, keyboard commands, etc. In comparison, a smartphone’s display format (portrait) is entirely different and reduced, requiring navigation interactions such as tap, scroll, and slide.
App stores are filled with useless apps that rarely stand out among great ideas that comprehensively fulfill the purpose of providing users with practical and innovative services.
If the app is not useful, users will think it’s not worth having, and they will prefer to keep that small amount of memory it would occupy on their mobile device, even if it’s the latest iPhone with the largest capacity. Therefore, if your application does not generate value or utility for your users, sooner or later, they will end up deleting it. An app that has been deleted is very unlikely to be downloaded again.
2. JUST BECAUSE EVERYONE HAS AN APP
It is increasingly common for businesses to have an app, regardless of their industry, service, or size. This often leads to the grave mistake of thinking, “My business should have one too.”
Before considering transferring or expanding your business to a mobile application, it is important to honestly ask yourself if you really need it. Consider whether it will help you reduce costs in any operation, increase your sales, or truly add efficiency to your processes.
Another common mistake is thinking that an app will help you generate market positioning. Your application needs to provide real utility to your users; otherwise, it will just be another app at high risk of getting lost among the multitude of existing apps in the app stores.
3. CREATING AN APP WITHOUT LISTENING TO YOUR CUSTOMERS
Sometimes, CEOs or company founders may become blinded by their initial idea, considering it great, and thus avoid asking their customers’ opinions or analyzing the market to understand if the app’s functionality is really useful and necessary. This can worsen, even after receiving feedback, they refuse to listen.
This typically results in a regrettable failure. Considering second and third opinions will always help you strengthen your project’s purpose and functionality, especially when these recommendations come from experts in the field.
4. CREATING AN APP WITHOUT LISTENING TO YOUR PROVIDER
If you have already conducted a contest where various specialist providers participated and you selected the best, but once the project development begins you do not accept the provider’s suggestions, it will surely end badly. If your selection considers their success stories, outstanding certifications, the best methodology, sufficient infrastructure, and a talented team, you can fully trust their expertise.
This tends to be more common than it might seem. In our experience, we have encountered clients who are fixated on an idea, even though it is not always the best solution and does not add significant value. On the contrary, it harms the functionality and user experience, turning it into an impractical and confusing product for the end user.
As part of the process to achieve a successful app, you must be willing to compromise, especially on topics you are unfamiliar with, and take the opportunity to receive advice from subject matter experts. This way, you will be closer to creating a successful project.
At Sferea, we are leaders in mobile app development. If you are considering implementing a mobile application to grow your business, count on us. Send us a WhatsApp at +52 55 4574 5419 or email us at mobi@sferea.com, and one of our experts will gladly assist you.
At Sferea, we leverage our high level of specialization and experience in Enterprise Mobile App Development, which we have honed over more than 13 years of dedicated service. Whether you are seeking a Native App or a PWA, we support you through the entire process of user experience design, analysis, and development, implementing the best practices in the industry. You can rely on us every step of the way!
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