Creation of the AMCO 2024 Merit Award-Winning App
Sferea honored with the AMCO 2024 Merit Award: The journey behind the creation of the “CAROBRA Rewards App”, Transforming incentive management in the financial sector
19 November, 2024
Loyalty Apps pave the way for financial inclusion in Mexico
Acquiring a new customer can be up to five times more expensive than retaining an existing one.
According to Harvard Business Review, if just 5 out of every 100 customers made frequent purchases, sales could increase by 25%. That’s why highly competitive sectors such as gas stations, retail, coffee shops, airlines, and banking have adopted mobile platforms as a key part of their loyalty strategies strengthening both their sales and their customer relationships.
In Mexico, there are over 106 million mobile users who spend an average of at least four hours a day on their smartphones. As a result, apps have become the most effective channel for connecting brands with consumers especially through digital loyalty programs that drive transactions and build long-term relationships.
For Alejandro Hernández Osorio, CEO of Sferea, the fact that 32% of the Mexican population lacks access to formal financial services represents both a challenge and an opportunity.
From his perspective, loyalty apps that offer point redemptions for rewards are becoming the first digital wallets for many consumers. Motivated by the rewards, users gain confidence in making transactions through mobile apps.
As Alejandro Hernández explains: “In regions where traditional banking is limited, companies can build a strong user base that, by becoming familiar with features like points and rewards, will more organically adopt the use of financial services and fintech apps driving financial inclusion.”
With over 16 years of experience, Sferea has established itself as a leader in Mexico in developing scalable loyalty apps that, in addition to classic features like digital wallets and rewards redemption, include new capabilities such as cashback, bill payments, and interactive games. These allow companies to identify consumer habits and preferences, strengthen loyalty, boost sales, and significantly increase revenue.
At Sferea, we leverage the expertise and experience we’ve gained over more than 16 years in Mobile App Development for businesses. Whether you’re looking for a Loyalty App or a Financial App, we support you throughout the entire process from user experience design to analysis and development applying the best practices in the market. We’re here for you!
Related Articles
Leer artículo completo
“Innovation is what distinguishes a leader from the rest.”
In his book “The Innovators: How a Group of Hackers, Geniuses, and Geeks Created the Digital Revolution,” Walter Isaacson provides a well-crafted narrative on the history of innovation, from Ada Lovelace to Larry Page’s thesis, which led to the birth of Google.
The book analyzes information management (Blogger, Wikipedia, Google), the personal computer (Altair, Apple, IBM), software as a business model (Microsoft), and code and networks that foster communities sharing knowledge (Internet, GNU Linux).
14 August, 2024
Why does your company need a mobile app?
According to statistics presented by Ditrendia in 2018, a Spanish consulting firm with expertise in marketing and sales strategies since 1995, people spend 80 percent of their time using mobile apps to access services and products across various sectors. As a result, the development of apps that help companies optimize their operations and increase productivity has become increasingly popular.
14 August, 2024
