Ensuring the Success of Your Enterprise Mobile App.
Another vital factor is recognizing the app’s usefulness, ensuring it helps your business reduce operational costs, increase sales, and streamline processes, ultimately saving time and money.
Not every business needs a mobile app
While the mobile app industry shows clear growth in our country, and more people have internet access on their mobile devices, you must carefully consider if an app fits your business model and adds value to it.
Firstly, ensure your app reduces costs by streamlining processes. Secondly, consider if it boosts sales, which directly impacts your company’s profitability. Lastly, it should save time by efficiently delivering services.
Having a unique app
According to Swiss company “App Brain,” there are currently 3 million apps in Google’s Play Store, while Apple’s App Store had 2.2 million apps in 2017. Out of these, only a few have become essential tools for many.
Successful apps like Spotify, Twitter, or Instagram share a common trait they deeply understand their users and offer unique tools. Instagram, for instance, understands that its users value the experience it provides, which is why it continuously improves functionality with experts like Ian Spalter and UI/UX design leaders.
While it’s increasingly challenging to offer novel apps, it’s crucial to address unsolved problems with efficient and innovative solutions. This approach makes your app stand out as the obvious choice.
Know your users’ needs
This point ties closely with the previous one. As seen with major app names, understanding users’ needs is critical. Companies invest significant resources to ensure their apps offer an optimized experience.
Instagram is a clear example here. After noting a decline in user photo sharing from 2010 to 2014, Instagram introduced “Stories” in August 2016. Despite not being a new concept, Stories quickly gained popularity, addressing users’ desire to share moments without the pressure of maintaining a highly curated feed.
According to the CEO of Instagram:
“The biggest problem people had with Instagram was feeling the pressure to post amazing photos all the time.”
By integrating a more casual and ephemeral format, Instagram offered its users greater freedom to post less curated but more authentic photos. ‘Stories’ became popular because users primarily wanted to continue sharing moments from their lives without the pressure of maintaining a professional and highly edited feed.
Your app should be truly mobile
Your app should provide a service that users need while they’re on the go or away from a computer, where speed is crucial.
A compelling example is banking apps, which offer essential operations simply and without the need to visit a branch. Most allow checking balances and making transfers—tasks that previously required lengthy processes and queues at ATMs.
Similarly, your app should enable users to request services without visiting your premises or needing a computer. Optimizing these processes for mobile usage often increases customer interactions with your business.
At Sferea, we excel in mobile app development. If you’re considering implementing a mobile app to grow your enterprise, count on us. Reach out via WhatsApp at +52 55 4574 5419 or email us at mobi@sferea.com, and one of our experts will gladly assist you.
At Sferea, we leverage our high level of specialization and experience in Enterprise Mobile App Development, which we have honed over more than 13 years of dedicated service. Whether you are seeking a Native App or a PWA, we support you through the entire process of user experience design, analysis, and development, implementing the best practices in the industry. You can rely on us every step of the way!
- Apps Low-Code, Apps Nativas, Desarrollo de Apps, PWA, Soporte y mantenimiento
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